The Salone Internazionale del Mobile, also known as Isaloni, was founded in 1961 in Milan to promote Italian exports of furniture and accessories. This Milan Furniture Fair is still going on and has become the global benchmark event for the furniture and design industries.
The Salone del Mobile is held in Milan every April, alongside the biennial Euroluce exhibition in odd years and EuroCucina and the International Bathroom Exhibition in even years, as well as the annual International Furnishing Accessories Exhibition and Workplace3.0. These events are flanked by FTK (Technology For the Kitchen), EuroCucina’s collateral event, and S.Project, the exhibition devoted to design products and decorative and technical furnishing solutions. SaloneSatellite, a launchpad for young designers and a reference point for companies looking for new talent, has been a part of the trade show since 1998.
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Each year, the Salone del Mobile.Milano events cover a net area of nearly 210,000 square metres at the Rho Fiera Milano fairgrounds, showcasing over 2,300 of the most dynamic and creative companies on the global market.
Every year, over 370,000 professional visitors attend the Salone del Mobile, with just under 70% coming from 188 other countries, as well as over 5,000 national and international journalists and approximately 27,500 members of the general public. This Milan Furniture Fair is an industry must-attend. Not to mention the side events, which are always curated by leading international artists and designers, because the Salone is synonymous with more than just business, but also with culture. This is the Salone del Mobile, now in its 60th year, an international platform with the “privilege of actuality” that illuminates the state of the art in design. Every year for years.
Saloni WorldWide Moscow, which takes place each October in the pavilions of the Crocus Expo exhibition centre and features 300 Italian and foreign companies, debuted in 2005. The event’s name was changed to Salone del Mobile in 2018. Milano Moscow, highlighting the city’s close ties to Milan and Italy’s strong commitment to internationalisation. The Salone del Mobile in Milan. Milano Shanghai, which debuted in 2016 and is held annually in November at the Shanghai Exhibition Centre, features more than 120 Italian brands showcasing cutting-edge creative furnishing solutions of the highest manufacturing quality.
Salone del Mobile.Milano, the Milan Furniture Fair, changed considerably in 2018 with the launch of the Manifesto, a declaration of intent aimed at channelling the forces that work together in Milan into preserving the trade fair’s and the city’s leadership roles, putting up a common front within the global market to attract ideas, projects, and resources.
The document is based on ten keywords: emotion, business, quality, design, system, young people, communication, culture, Milan, and ingenuity, emphasising the Salone del Mobile’s importance. Milano’s success is based on the city’s and its region’s tireless industrial network, the quality of designs that imply sustainability, excellence of form and content, the ability to work as a system and train young people, and, most importantly, the extraordinary integrated communication and cultural mechanism that has always characterised the city and its region.
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